About
With over twenty years of experience in the international travel industry, Malcolm Macfarlane FRGS formed Fuadan as a boutique representation company, consulting and providing tailor-made sales and marketing solutions for innovative, independent travel companies from around the world.
With a background that includes international hotels, lodges, cruise lines and DMC’s - both with well established names and in launching new products onto the market - Malcolm has developed strong relationships within the marketplace, and is a trusted resource to the experiential travel trade.
Fuadan was formed to make use of this experience and to provide in-depth, bespoke assistance to a carefully selected portfolio of travel providers, and to best position them into the European market.
Recognising that each partner is entirely unique, with different priorities and requiring a distinct approach. Fuadan was designed to craft itself around each, with complete discretion, and to be an indispensable extension of their organisation.
Services
Customised Action Plans
Monthly Analytics
International Sales Calls
Market & Business Analysis
Marketing & PR Support
Escorted Meetings
Trade Training
Travel Trade Events
Responsible Travel Pledge
With our partners, Fuadan is committed to being part of the responsible travel movement. You can learn more about the activities of each partner on their page, and visit Travel In The Right Direction to learn more.